As social media websites like Digg are becoming popular and influential, more and more SEO companies are using ‘linkbaiting’ to get attention on these sites. Digg is the most popular of these social media websites. If a story makes to the top page of Digg, apart from the direct traffic, it can generate thousands of valuable backlinks to the marketer’s website in a few days. Link building using ‘link baits’ is considered as a legitimate technique by search engines including Google; so many SEO companies are adopting Digging as a new SEM strategy. Linkbaiting, however, has a limited downside in spite of its huge potential upside.
Social media websites share topics which are of social nature, so such sites may not suit all kinds of companies, products or services. Ideally a link bait should be a ‘content’ which could help, inform, or create self-interest to the user community; such content is worth remarking on based on its utility to users.
If your product or service is not suitable as a social topic of discussion, and if you create a link bait just to get noticed, your link bait would certainly appear manipulative. Such stunts simply created to attract attention will affect the reputation and credibility of your website. If you are unknown player in the market, you can take this risk; however, manipulative link baits designed to get attention can harm the brand reputation of premier companies. The traffic generated by such attention getting stunts will most likely not convert. And, if your site is remarked on by the wrong crowd – such as tech oriented Diggers, your ideal customers may take you less seriously.
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