Digg is a community news site where users contribute stories which are voted upon by others. The stories with most votes climb to the top of the list.
Though Digg is popular with a specific niche of tech geeks, it still rules the world of SEO and Viral Marketing. SEO companies charge thousands of dollars to get content to the top of Digg. If a story becomes popular on Digg, the hundreds or thousands of backlinks it can generate can not compare with the links from other social media sites like Reddit or Netscape. Improved search engine rankings due to these inbound links can save thousands of dollars which the website owners otherwise have to pay on search advertising.
Digg is, however, notorious as many diggers are known to gang up and bury down stories from industries they don’t like. So, if you are in niches like automobiles, real estate, finance, travel etc., Digg may not be the right platform for you.
Here are some guidelines to succeed in Digg.
i) Creating compelling headline and description
Digg has a voting mechanism that does not even require the diggers to read the article to vote. Thus, the headline and description of your story is far more important than your content. Headline and description can make or break a Digg submission. You should, therefore, write your headlines with the intent of spreading them – focusing more on arousing curiosity or evoking self-interest of the users.
Digg has a voting mechanism that does not even require the diggers to read the article to vote. Thus, the headline and description of your story is far more important than your content. Headline and description can make or break a Digg submission. You should, therefore, write your headlines with the intent of spreading them – focusing more on arousing curiosity or evoking self-interest of the users.
ii)
<!--[endif]-->Timing your submission to Digg
The key to succeed in social media sites is timeliness, and Digg is no exception. You should submit your story at the right time. If you post your content on your website, but delay submitting your story to Digg, someone else may submit the story using not-so-attractive title and description – thus, ruining your chance to make it to the top.
The key to succeed in social media sites is timeliness, and Digg is no exception. You should submit your story at the right time. If you post your content on your website, but delay submitting your story to Digg, someone else may submit the story using not-so-attractive title and description – thus, ruining your chance to make it to the top.
iii) <!--[endif]-->Never link story to your main landing pagesLinking a story to the main landing pages of your site could be perceived as a form of spamming and may get your site banned. It is, therefore, better to create an article or blog post with link-worthy content and link it to the story you would submit to Digg.
iv) Add Digg button to your siteThis will allow your regular readers to vote for your story easily.
There is no 100% fool proof way to get your content Dugg to the top; however, if you can make it to the top page of Digg, it could do a wonderful job for your publicity and search engine rankings.
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